Christine H. Baker, Principal
What We Do
"We live in a time of such rapid change and growth of knowledge that only he who is in a fundamental sense a scholar - that is, a person who continues to learn and inquire - can hope to keep pace, let alone play the role of guide"
Nathan M. Pusey
The Baker Group is a unique and dynamic consulting firm specializing in advising independent schools on enrollment, admissions and marketing strategies. To enhance a school’s admission function, the Baker Group offers administrative training to Admission Directors and their staff, operations assessments as well as a wide array of image and market research services to best equip the school’s marketing and enrollment function. Building on 24 years of enrollment management experience in both independent schools and colleges, the Baker Group’s consulting services include:
- Admission Office Retreats
- Admission Office Assessments
- Director of Admission Searches
- Collaborative Marketing
- Conferences
- Enrollment Management
- Internal Research & Constituent Surveys
- External Research
The Baker Group organizes and hosts the nationally recognized Crow’s Nest Institute, an annual 3-day professional retreat for experienced independent school Directors of Admission, and the Chatham Experience, an annual 2-day program for Directors of Admission in the Northeast.
At the Baker Group, we believe that the admission director and the admission operation must play a critical role in an independent school’s strategic thinking and planning. Perhaps more important than any other person on campus other than the Head of School, the Director of Admission must be positioned to be a scholar and guide, a strategic thinker and analyst informing other senior administrators, faculty and trustees on the internal and external trends impacting the school’s future .