Overview

Each Baker Group project is specific to the needs of more than 70 schools we have worked with since 1999. There are no templates, although there are years of experience with school and college enrollment management issues and trends that are evident in the way research is conducted. When a school inquires about the Baker Group’s services we are most interested in outlining the key questions to which that particular school would like to have answers. The following issues are examples of actual school projects that were designed to answer a school’s specific question or a series of questions.

• Assessing school image
• Determining the feasibility of a lower school
• Enhancing admission selectivity
• Identifying boarding school market strength
• Maximizing admission resources

The benefit of conducting market research with the Baker Group is there is a guarantee that quality information will be generated beyond the information requested. Baker Group reports for each client school include a research foundation that will begin to answer questions essential to the school’s short and long-term marketing strategies.