The Baker Group has recently partnered with AISAP to further support School Admission Professionals nationally. Read more about the partnership, the history of The Baker Group and the ongoing legacy of The Chatham Experience. Click here.
After working with over 800 schools in the US and Canada, the Baker Group, the premier enrollment management consulting firm for independent schools, will share the top 13 ingredients and enrollment management lessons learned from schools who are embracing an enrollment management mindset. This is an interactive session, where attendees will share at least one ingredient to their school’s special sauce.
Check out the ERB pre-conference site here:
Two Important Reminders:
Chris will be presenting at the following conferences:
1. Facilitator “Enrollment Mangement Issues of the Day” SSATB/EMTT Conference, Balimore, MD, September 14-17, 2016
2. Presenter: “Navigating the Challenges by Having a Charted Course- Developing an Admission and Enrollment Action Plan” Education Records Bureau (ERB) National Conference, Chicago, Il October 26-28th, 2016
3. Presenter: “Shifting from an Admission Mindset to Enrollment Management” and “ Leveraging Data and Information to Make Better Decisions” Independent Schools Association of the Central States (ISACS) Annual Heads of School Conference Chicago, IL
January 26th – January 27th, 2017.
Since founding the Baker Group in 1999, Chris has led schools through the country’s most economically challenging times, supporting their need to become more data-driven and research-based, and helping them develop school-specific marketing strategies that reflect coordinated schoolwide efforts. The 2011 SSATB Bretnall Award winner, Chris has been at the forefront of elevating the admission profession and advancing enrollment management practices in all types of independent schools. In 2012, Chris edited The Enrollment Management Handbook, an NAIS-published guide for trustees, heads of school, and admission officers. Having devoted 30 years of her career to education, Chris’ school and college experiences include serving as director of admission at Milton Academy (MA) for seven years and working for 10 years in the college admission offices at Boston College and Babson College.
Register for The "Chatham Experience" to be held at the Wequassett Inn in Harwich, Cape Cod.
Register for the 17th Annual Crow's Nest Institute to be held at The Colony Hotel in Kennebunkport, ME
September 29, 2015: New Jersey Association of Independent Schools (NJAIS)
Chris will be the featured speaker at the NJAIS Admission Workshop and Fall Conference Tuesday, September, 29 hosted by The Delbarton School in Morristown, NJ.
November 2, 2015: Montessori Schools of Massachusetts
Chris will lead a workshop with approximately 50 Heads of Montessori schools on Monday, November 2 at their retreat on Cape Cod in Hyannis, MA.
Making the Leap from an Admission Mindset to Enrollment Management
The game has changed for private schools given increased market challenges including: skyrocketing tuitions, shifting demographics, increased needs and expectations of families, and more available education options to families. Now more than ever, what needs to be at the core of institutional thinking and planning is a collaborative and systematized approach to admissions, market research, enrollment planning, retention and internal marketing, which are all essential enrollment management components.
Illustrating our theme of "Game Changer" - from "Our Iceberg is Melting" by Harvard B School professor John Kotter, Fred the penguin is the main character on a quest to help his fellow citizens learn and respond to the changing environment. Conferencee Jill Lee, from Castelleja School in CA sent a photo of Fred saying she's back to work "getting her mojo on." In spite of the rainy Kennebunkport weather, the 16th annual crows nest was a “game changer” for its participants Who gave the three-day conference a stellar 4.8/5 rating! Thank you to all who attended and we look forward to seeing you again at a future Crows Nest Institute.
November 2, 2015 - Montessori Schools of Massachusetts Heads of Schools Fall Workshop "Making the Leap from an Admission Mindset to Enrollment Management."