Admission Office Funnel Statistics (for the previous five to ten years)

  • Comparative statistics oninquiries,  interviews, applications, acceptances, denials, wait list,  enrollments, and related data.
  • Comparative ratios for: Interviews/inquiries, applications/inquiries, applications/interviews, acceptances/applications, denies/applications, and deposits/acceptances.
  • Comparative statistical information by stage of the admission funnel, including enrolled students: source, ZIP code, city/state/country, gender, and race/ethnicity.
  • Comparative statistical information by stage of the admission funnel, including enrolled students: division/grade, boarding/day, and  financial aid versus no aid.

  Financial Aid Data (for the previous five to ten years)

  • Annual financial aid budget data reflectingfinancial aid budget data as a percent of entire institutional budget,  percent of students receiving aid, average award, and need-based versus merit aid.
  • Comparative financial aid data on new versus returning students by:  division/grade and boarding/day.

 Attrition Data (from the previous five to ten years) by

  • Annual attrition data reflecting: division/grade, gender, boarding/day status, geography, financial aid versus no aid, and general academic profile.
  • A compilation of reasons for leaving and next schools attending.

 Admission Budgets (from the current year and past three years)

  • Total admission office budget broken down by budget lines.
  • Assessment of whether the existing admission budget meets the needs of managing the admission office.
  • Comparison of your office budget to budgets at competitor and benchmark schools.

 Current Admission Staffing and Operations

  • Number and distribution of staff dedicated to admission, marketing, and communications.
  • Comparison of your staffing to staffing at competitor and overlap schools as well as benchmark schools.
  • Regularly scheduled admission office staff meetings. (How often: Weekly, monthly, or irregularly?)
  •  Regularly scheduled planning retreats. (How often?)
  •  Regularly scheduled professional development opportunities each staff member. (What and when?)

 Competitor/Overlap Schools

  • List of competitor schools.
  • Comparison of your school’s enrollment to primary overlap schools’ enrollments.
  • Data on overlap schools, including their profiles, costs, and programs.
  • Win/loss ratios for your primary competitors.


  •  Admission software package integration with the modules other key school offices use.
  •   Whether admission software modules can “talk” with other offices.
  •   Evaluation of Admission software reporting function by which data are summarized in templates that inform the admission/enrollment process.
  •   Whether admission staff are proficient with the software.

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