Christine Hailer Baker

Since founding the Baker Group in 1999, Chris has led schools through the country’s most economically challenging times, supporting their need to become more data-driven and research-based, and to help them develop school-specific marketing strategies that reflect coordinated school-wide efforts based on this research. The 2011 SSATB Bretnall Award winner, Chris has been at the forefront of elevating the admission profession and advancing enrollment management practices in all types of independent schools. She has also been a catalyst for the industry’s most successful collaborative marketing efforts, including the founding of the Association of Independent School Admission Professionals (AISAP) and directing the New England Boarding Schools Collaborative. In 2012, Chris edited The Enrollment Management Handbook, an NAIS-sponsored guide for Trustees, Heads of School and Admission Officers who want to know more about Enrollment Management.


The Baker Group Team

Chris has assembled an exceptional group that brings experience,
school-smarts, strategic vision and analytical aptitude to The Baker Group’s work.