Christine Hailer Baker


President and Founder

Since founding the Baker Group in 1999, Chris has led schools through the country’s most economically challenging times, supporting their need to become more data-driven and research-based, and to help them develop school-specific marketing strategies that reflect coordinated school-wide efforts based on this research. The 2011 SSATB Bretnall Award winner, Chris has been at the forefront of elevating the admission profession and advancing enrollment management practices in all types of independent schools. She has also been a catalyst for the industry’s most successful collaborative marketing efforts, including the founding of the Association of Independent School Admission Professionals (AISAP) and directing the New England Boarding Schools Collaborative. In 2012, Chris edited The Enrollment Management Handbook, an NAIS-sponsored guide for Trustees, Heads of School and Admission Officers who want to know more about Enrollment Management.

When one thinks about best practices in independent school admission and enrollment management, it is Christine Baker and the Baker Group who come to mind. Leading the profession with the annual Chatham Experience and the Crow’s Nest Institute, Chris is best known for her independent school leadership in admission, enrollment management, and marketing strategy development. She is highly regarded nationwide for the Baker Group’s work, successfully translating enrollment management practices into practical short and long term strategies for more than 600 independent school clients.

Having devoted thirty years of her career to education, Chris’ school and college experiences include serving as Director of Admission at Milton Academy for seven years and working for ten years in the college admission offices at Boston College and Babson College. It is at Boston College, the birthplace of enrollment management, that Chris learned the importance for schools to develop an integrated approach to enrollment that extends from the initial point of inquiry through to alumni status. And it was at Milton that Chris identified the college enrollment management practices that best translated to an independent school culture.

Because of her vast experience with college and independent schools, Chris has been the foremost translator to school communities of how enrollment management practices can be most effectively implemented to enhance a school’s positioning in an increasingly competitive marketplace.  Chris is a popular speaker at regional and national conferences, addressing colleagues at both the college and independent school levels.  She received her Master of Arts degree in Higher Education Administration from Boston College and her undergraduate degree from the University of Massachusetts.